AVAILABLE ON-DEMAND | IBM: Telling Stories Through Dashboards

Telling Stories Through Dashboards

Are your dashboards delivering to your users? Are they struggling to understand the key messages? How well do your dashboards tell stories and deliver insights?

When developing dashboards and reports in analytics tools such as Cognos Analytics or Planning Analytics, it is vital to consider how useful and usable they will be. In this session, we will show examples of best practices, discover how to assess your current analytics artefacts and how to tell stories through dashboards. Using principles of Design and Design Thinking, we will show how to develop artifacts that are both Useful and Usable. This will give attendees the material they need to run your own dashboard design workshops with your business users. Attendees will receive a copy of the Visual Design Portfolio Analysis guide.


  • Introduction – 5 minutes
  • Examples of dashboards – “The Good, The Bad and The Ugly” – 10 minutes
    • Why dashboards are not delivering?
  • How does design impact dashboards – 10 minutes
  • A better approach to building dashboards – 20 minutes
    • Making dashboards useful and usable
    • The importance of storytelling
  • Questions and Answers – 15 minutes


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